Austin Sees Potential Return of Foxtrot Grocery Chain
Austin, Texas – In a significant turn of events, Foxtrot Café & Market, the upscale grocery retail chain known for its unique offerings and inviting atmosphere, is making moves to reopen some of its previously shuttered locations. The company, which closed all 33 of its stores earlier this year, is now focusing on a revival that could impact Central Texas, including the four locations that once thrived in Austin.
Background of Closure
Foxtrot, which had built a loyal customer base in cities like Austin and Chicago, shut down all its locations in April due to various challenges. The decision to close all stores left many residents surprised, as they had come to rely on Foxtrot for high-quality groceries, coffee, and food options. Now, co-founders of the company are hoping to breathe new life into the brand.
Reopening Plans
The first new Foxtrot location reopened its doors in Chicago on September 5, marking the start of a broader plan to revitalize the brand. According to a news release from the company, Foxtrot has plans to expand its reach to both Chicago and Dallas, with hopes of reopening more locations through 2025. However, the future of Austin’s four locations remains uncertain.
Uncertainty in Austin
A spokesperson for Foxtrot emphasized that Austin locations have not been ruled out entirely. The statement clarified that the leases for the Austin stores lapsed when Outfox, the parent company, closed down. This lapse has led to a longer-than-anticipated process of reestablishing the locations.
What to Expect Upon Reopening
As Foxtrot prepares to reopen its cafes, it promises an expanded coffee experience and a reimagined food offering at all stores. The updated menus will feature a full-day offering, with options for breakfast, lunch, and afternoon snacks. Customers can look forward to enjoying the chain’s famous breakfast tacos, new panini sandwiches, salads, and bowls for lunch.
Sweet treats lovers will also be pleased to know that fresh-baked cookies will be part of the offering. In terms of coffee, Foxtrot plans to serve specially crafted blends, such as The Milk Man Blend and Early Train Espresso, designed specifically for their cafés.
Commitment to Quality
Mike LaVitola, the Chairman of Foxtrot, shared that the new coffee and food menus reflect the company’s founding principle – a dedication to quality ingredients and strategic partnerships with the best purveyors. This commitment aims to enhance the experience for customers each day.
Additionally, Foxtrot will continue offering a range of retail bean selections from well-known Chicago roasters, including Metric and Kyoto Black. Customers can also expect a variety of popular products like gummy mixes and items from local makers, ensuring there is something for everyone.
Promotions for Grand Reopening
To celebrate its reopening in Chicago, Foxtrot has planned several promotions, including free coffee and samples on September 5 and a happy hour special on September 6. These exciting offers aim to attract customers back into the stores and reignite the brand’s connection with the community.
Looking Ahead
As the grocery chain works towards reopening its stores, many in Austin are hopeful for the return of Foxtrot. The upcoming months will be crucial in determining whether the beloved grocery store can regain a foothold in the Austin market, where it was once a staple for high-quality groceries and delightful dining.
