Salsa Company Grows Business, Shares Insight

From hobby to thriving business

Creating salsa was initially just a hobby for owner Tony Nunez, leveraging his family’s specialty recipe. He christened his company Fantastic Fuego, inspired by an Austin film festival. The connection with cinema extends further, each salsa variety is nicknamed after movie titles.

Once just a small enterprise, the company has now made its way into 20 to 30 local stores, according to Austin White, the kitchen manager at Fantastic Fuego. From selling 20,000 bottles last year, they are now setting their sights on owning a full-time commercial kitchen space for expanding their operations.

Challenges and opportunity in the face of expansion

A recent survey by Bank of America reveals that the optimism of Nunez is mirrored by other small business owners. According to the findings, approximately 65 percent of these entrepreneurs expect a growth in their sales for the current year, while 40 percent are seeking to scale their businesses.

However, amidst the optimism, there remains elements of doubt, with only about 30 percent of the survey participants believing in an improvement in the national economy over the next year.

The role of economic factors in business planning

Small businesses are particularly vulnerable to economic fluctuations. For instance, high inflation and interest rates have the potential to increase supply costs, necessitating flexibility and adaptability on the part of the business owners. In this context, Rhett Buttle, Senior Advisor with Small Business for America’s Future, states “the most important thing you can do is be flexible, and really have the opportunity to reinvent yourself.”

Dealing with risks and uncertainties

While the large-scale economic outlook may be a risk factor, business owners must also consider other potential stumbling blocks. As Buttle explains, a presidential election can create uncertainty for businesses. Additionally, events like the pandemic can unpredictably impact operations, demanding the need for risk preparedness.

Recognizing these potential threats, Nunez is also putting together a contingency plan for Fantastic Fuego. “Part of the business plan is to have our, worst case scenarios and have a backup plan for that,” he explains.

Despite the hurdles, Nunez remains focused on his immediate goal; producing more batches of his unique salsa that will soon hit the store shelves in about two weeks.