Austin Welcomes Largest H-E-B Store in Central Texas with Unique Shopping Experience

Welcome to the New H-E-B: A Shopping Experience Like No Other in Austin!

It’s a big day for Austin! After two years of anticipation, the largest H-E-B store in Central Texas has officially opened its doors on December 4th. That’s right—early risers were greeted by the aroma of fresh-baked bread and the buzz of excited shoppers as the store launched its grand debut at 6 a.m.! This isn’t just any grocery store; it’s a complete renovation of H-E-B’s longest-standing location, which first opened back in 1944.

What’s New in the SoCo H-E-B?

Take a deep breath, because you’re going to need it. The new location, based at 2400 S. Congress Ave., boasts a whopping 145,000 square feet of shopping glory, making it more than double the size of the original store. This multi-level wonder has something for everyone, whether you’re a foodie or a busy parent looking for essentials.

On the ground level, you’ll find a delightful True Texas BBQ restaurant offering indoor and outdoor dining options. Imagine relishing those smoky, savory flavors right before you grab your groceries! Meanwhile, upstairs is where the magic of grocery shopping happens, complete with a seamless check-out process designed to whisk you through your shopping list.

Not Just a Grocery Store!

For those who need parking, the new H-E-B comes equipped with 500 above-ground parking spaces. We’re talking a stress-free experience where you won’t waste time searching for a spot. And if you’re a fan of modern conveniences, you’ll love their Curbside and Home Delivery services. Order from the comfort of your own home and have your groceries brought right to your door! Oh, and let’s not forget the full-service pharmacy with a drive-thru—perfect for those hectic days when you need to pick up a prescription without stepping out of your car.

Art and Culture at Your Fingertips

H-E-B isn’t just about grocery shopping; it’s a celebration of the rich culture that Austin has to offer. The store features stunning art installations from local artists like Dana Tanamachi and Tara Johnston, beyond just the colorful walls and displays. One of the most striking pieces is the refurbished “heart-shaped” H-E-B sign that beautifully honors its original location.

Gourmet Offerings Galore!

Let’s talk about one of the highlights—the Beer & Wine department. This isn’t just your average beverage aisle; it boasts the largest wine selection in the entire company! Plus, the Deli and Bakery sections are primed to make your mouth water. Freshly baked goods, artisanal cheeses, and ready-to-eat meals are waiting to be discovered. Whether you’ve got a party to cater or just want to treat yourself to some goodies, you’ll be spoiled for choice.

A Few Fun Extras

Healthy Living department that makes it easy to pick up the nutritious food options you’ve been looking for. And for pet lovers, there’s a dedicated pet department where you can find everything from food to toys.

As we dive into this December holiday season, the new store is gearing up to dazzle its patrons with festive offerings in its dedicated Holiday section, ensuring your celebrations are stocked and ready to go!

Ready for Your Visit? Mark Your Calendars!

If you haven’t already, make plans to visit this remarkable new H-E-B store on South Congress. With all the fabulous features and local charm, it’s not just a grocery store; it’s a community hub where you can shop, dine, and experience Austin’s vibrant culture—all in one place! Happy shopping!