Festival-goers embracing the cold while enjoying performances at the Bésame Mucho Festival.
The Bésame Mucho Festival took place at the Circuit of the Americas in Austin, showcasing a vibrant lineup of Latin music artists. Although an unexpected cold front arrived, attendees danced enthusiastically to performances by renowned acts, including Hombres G and Peso Pluma. Local vendors provided diverse food options, adding to the festival’s festive atmosphere. The event underscored the community’s resilience as it celebrated Latin music and culture, promising to return on April 5, 2025, after a successful execution this year.
The Bésame Mucho Festival took place at the Circuit of the Americas (COTA) on Saturday, despite facing an unexpected cold front that transformed the day’s festivities. While attendees initially enjoyed warm, sunny weather leading up to the event, they encountered colder temperatures once the festival commenced. This sudden shift in weather caught many out-of-town festival-goers off guard, as they arrived clad in typical warm-weather clothing, unprepared for the chilly conditions exacerbated by a blanket of cloudy skies.
The festival showcased a diverse lineup of artists, featuring both rock en español and Regional Mexican music. Notable performers included legendary bands such as Hombres G, Los Enanitos Verdes, and Los Prisioneros, all of which attracted a multigenerational crowd. The lead singer of Hombres G acknowledged the unexpected cold, and during their performance of “Sufre, mamón, devuélveme a mi chica,” the audience engaged in a spirited singalong. The headlining artist, Peso Pluma, showcased his unique corridos tumbados style, combining traditional and urban musical elements. Other significant performances included those by salsa icon Elvis Crespo, who entertained festival-goers with a vibrant set that even included Zumba-inspired moments, and Jasiel Nuñez along with the Cardenales de Nuevo León, who explored themes of love and loss through their songs.
Despite the frigid temperatures, festival-goers embraced the spirit of the event, dancing energetically to stay warm. The festival featured live music throughout the day, with shows running from 11 a.m. to 11 p.m. The atmosphere remained lively and vibrant, fueled by the exciting performances and the crowd’s enthusiasm. Themes of intense passion and romantic drama were prevalent in many performances, with artists like Camila and Mónica Naranjo adding emotional depth to the festival’s musical offerings.
In addition to the musical performances, attendees had the opportunity to enjoy a variety of food options from local vendors. The festival featured offerings from Amy’s Ice Cream, Cuantos Tacos, Micklethwait, and El Alma, ensuring that participants could indulge in local flavors while enjoying the music.
In preparation for the event, box office hours for ticketing were established on April 4 and 5, leading up to the festival. General Admission tickets started at $275, with several other pricing options available. Organizers emphasized the importance of planning transportation in advance; clear guidelines were provided for rideshare drop-off zones, and attendees were advised on bag size restrictions for entry into the festival.
The Bésame Mucho Festival committee acknowledged the weather change and ensured that participants were aware of safety measures and transportation logistics before the start of the event. Following the successful execution of this year’s festival, it has been announced that the Bésame Mucho Festival will return to Austin’s Circuit of the Americas on April 5, 2025. The upcoming event promises to feature a variety of popular Latin music artists, further establishing the festival as a staple in the annual music calendar.
The Bésame Mucho Festival underscores the resilience and dedication of artists and attendees alike, as the community came together despite unexpected challenges. This year’s festival not only celebrated Latin music and culture but also demonstrated the unity and adaptability of its participants in the face of weather adversities.
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