The iconic Dubai Chocolate Bar showcased at SXSW 2023.
The famed Dubai Chocolate Bar, known for its vibrant green pistachio filling and viral TikTok fame, is set to be a highlight at SXSW 2023. Attendees can find the original creation, ‘Can’t Get Knafeh Of It,’ showcased at the Museum of the Future. Visitors will enjoy delicious chai tastings and captivating art, all part of an immersive experience celebrating this unique confection. As the chocolate trend grows, everyone is eager to taste this iconic treat that has taken the culinary world by storm.
Welcome to Austin, Texas, where all things sweet and chocolaty are reveling in the spotlight! The iconic Dubai Chocolate Bar, born out of cravings and creativity in the UAE, is set to dazzle attendees at the much-anticipated South by Southwest (SXSW) festival happening from March 7 to 11.
This deliciously unique chocolate bar has recently skyrocketed to popularity, largely thanks to its viral fame on TikTok, captivating taste buds across the globe. The Dubai Chocolate Bar typically boasts a striking green pistachio filling encased in smooth milk chocolate, making it as visually appealing as it is mouth-watering. With a spotlight on both creativity and tradition, various brands and chocolatiers have taken a stab at creating their versions, but none can quite compare to the original which features a fun chocolate splatter design.
Meet the original bar, dubbed “Can’t Get Knafeh Of It” – a brilliant creation from the renowned Fix Dessert Chocolatier in Dubai. It’s no surprise that this standout treat is making waves at SXSW, where it will be showcased at the Museum of the Future. It’s a must-see for badge holders and curious chocolate lovers alike, as the exhibit opens its doors from 10 a.m. to 7 p.m. daily. However, fair warning: space is limited, so arriving early is encouraged!
And if that’s not enough, visitors to the exhibit will have the chance to indulge in chai tastings, courtesy of the delightful Project Chaiwala. As if the chocolate bars weren’t enough to draw you in, the event will also showcase mesmerizing art by digital artist Refik Anadol and captivating talks from a host of notable speakers, including the first Emirati astronaut and an award-winning artist.
The Dubai chocolate bars consist of an irresistible neon green filling composed of pistachio butter, tahini, and a touch of kataifi (shredded phyllo dough). These bars have recently made their way to America, with bakeries like Nour’s Cafe in Sacramento skyrocketing in sales, selling between 70 to 100 bars a day! What else does Nour’s offer? A tempting menu infused with Dubai chocolate inspiration, including Dubai crepes and luxurious croissants.
Originally created in 2021 by a talented chocolatier named Sarah Hamouda as a charming pregnancy craving, these bars have rapidly garnered attention and admiration. Now, they’re being produced in California, with dessert chains such as Chocolate Bash and Rooftop Macarons stepping up to meet the demand. Bars are retailing for approximately $14 for a nine-ounce treat, making them accessible while also a delectable indulgence!
The Dubai chocolate craze doesn’t stop there! Bakers in Sacramento are whipping up delightful twists, including doughnuts and specialty desserts, all paying homage to this wave of deliciousness. For those outside the vicinity, online purchasing options are available, with prices generally ranging from $3.50 to $4.00 per ounce. And for chocolate enthusiasts seeking something truly special, limited-edition bars dusted with edible gold can go up to $25 per bar.
Even big-name retailers like Costco have jumped on the bandwagon, offering their own knockoff versions. You can find these delightful miniature chocolate cups made by Bouchard in Belgium, but nothing beats the authentic experience of the original Dubai chocolate bar.
As the excitement builds for SXSW, chocolate lovers everywhere can hardly wait to take a bite out of this sweet sensation, which is not just a chocolate bar but a flavor-filled journey from Dubai to your taste buds!
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