The 'Can't Get Knafeh Of It' chocolate bar at SXSW 2024.
The ‘Can’t Get Knafeh Of It’ chocolate bar from Dubai is set to take SXSW 2024 by storm. With a pistachio filling in rich milk chocolate, this viral treat debuted online and has become a sensation across U.S. cities. Visitors at SXSW can enjoy this immersive experience, along with chai tastings and artwork displays. Additionally, Ghirardelli will feature a special ‘Dubai Chocolate Sundae’ inspired by this phenomenon. Don’t miss the sweet delights that await in Austin!
Get ready, Austin! The vibrant city is about to welcome the buzz surrounding a one-of-a-kind chocolate treat that is taking the dessert world by storm. The “Can’t Get Knafeh Of It” chocolate bar, a sensational creation from Dubai, is set to be showcased at the ever-popular South by Southwest (SXSW) festival in 2024. This delicious concoction features a striking green pistachio filling enveloped in rich milk chocolate, and it’s not just a treat for the taste buds—it’s a feast for the eyes too!
The viral journey of this enticing chocolate bar started when social media sensation Maria Vehera posted about it on TikTok in 2023. Her engaging presentation grabbed the attention of sweet enthusiasts everywhere, leading to its rapid rise in popularity. The chocolate bar is crafted by the talented Sarah Hamouda from Fix Dessert Chocolatier in Dubai and quickly became a must-try treat.
Thanks to its viral fame, these chocolate bars have spread like wildfire, cropping up in candy shops across major U.S. cities like New York City, Chicago, and Dallas. If you haven’t tried it yet, you might want to start hunting for this unique sweet sensation near you!
During SXSW 2024, from March 7 to March 11, the chocolate bar will be on display at the Museum of the Future, providing a unique immersive experience for attendees. This exhibit will be accessible not just to badge holders, but also to the general public—space permitting. Who wouldn’t want to say they enjoyed a little taste of Dubai in Texas?
But wait, there’s more! Alongside the tantalizing chocolate bars, visitors can indulge in chai tastings courtesy of Project Chaiwala, and admire captivating artworks by digital visual artist Refik Anadol. Mark your calendars for this celebration of sweet and visual delights!
Notable speakers at the event include the first Emirati astronaut, Hazza Al Mansouri, along with various artists and producers, each bringing their flair to what promises to be an unforgettable experience.
If that isn’t enough to excite your taste buds, Ghirardelli has announced a limited-time “Dubai Chocolate Sundae” inspired by the viral sensation! Debuting on March 8, 2024, at Ghirardelli Square in San Francisco for one day only, this decadent treat includes pistachio butter, white chocolate, crispy kataifi, vanilla ice cream, hot fudge, whipped cream, caramel sauce, and a stunning gold-leafed Ghirardelli Milk Chocolate Caramel Square. After its San Francisco debut, it will make its way to Ghirardelli’s Empire State location in New York City on March 22 for more fans to enjoy!
The Dubai chocolate phenomenon has spurred local business creativity, with shops in California offering their takes on this captivating treat. Notably, Nour’s Cafe in Carmichael is selling up to 100 bars daily, showing just how much people love this delightful chocolate!
The Dubai chocolate bars feature an intricate blend of tahini, pistachio, and kataifi—a shredded phyllo dough that makes every bite a delightful experience. The unique flavor and texture combination, paired with the power of social media, have solidified their place in the hearts (and stomachs) of dessert lovers everywhere.
So, prepare to treat your taste buds at SXSW 2024 and beyond! The “Can’t Get Knafeh Of It” chocolate sensation promises to be an unforgettable experience, leaving everyone craving more!
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