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Sponsor Our ArticlesThe South by Southwest (SXSW) festival in Austin, Texas will feature TikTok food influencer Keith Lee, known for his reviews of local eateries. Lee, with millions of followers, is set to explore Austin’s food scene for the first time. His presence is expected to boost local restaurants as he shares insights at a SXSW session on influencer entrepreneurship. Fans can recommend dining spots for Lee to visit during his stay, celebrating Austin’s rich culinary culture.
Get ready, foodies! The vibrant city of Austin, Texas, is about to be buzzing with excitement as food influencer Keith Lee makes his way to the South by Southwest (SXSW) festival. You may know Lee as the charismatic guy who reviews mouthwatering dishes right from his car, highlighting hidden gems in the culinary world. With almost 17 million followers on TikTok and around 2.4 million fans on Instagram, he has taken the food scene by storm, and he’s not stopping anytime soon!
Keith Lee is famous for showcasing local eateries that often fly under the radar and for supporting family- and minority-owned establishments rather than large chain restaurants. While he has made his mark in various cities, this will be his first time diving into the delicious Austin food scene. Lee recently moved to Dallas from Las Vegas, but it’s sure to be Austin’s unique flavors that steal the show this time.
As he prepares for his food adventures, Lee is gearing up to connect with the vibrant flavors that the city has to offer. There’s no shortage of excellent dining options to try! A few fan-favorite suggestions that people are throwing his way include:
Everyone knows that Keith Lee brings a powerful punch with his reviews, often referred to as the “Keith Lee Effect.” His recommendations can turn struggling restaurants into bustling hot spots overnight. Just recently, he reviewed an all-you-can-eat sushi restaurant in Seattle, which led to a flurry of customer complaints about the food quality, ultimately pushing the joint to shut down. But it’s not all doom and gloom! On the flip side, many eateries have seen a spike in customers after receiving a shoutout from Lee.
During the upcoming SXSW festival, Keith Lee will join a featured session titled “Mastering the Art of Influencer Entrepreneurship.” Set for March 7 from 2:30-3:30 pm, attendees can look forward to hearing his insights on the rise of everyday media production, creative marketing strategies, and how content creators can use audience insights to grow their ventures. It’s not just about reviewing food; it’s about helping businesses thrive.
Looking ahead, Keith has exciting plans in motion. He partnered with Microsoft to explore how AI technology can lend a helping hand to small Black-owned restaurants during busy hours. His genuine appreciation for Texas’ rich food culture is a driving force behind his mission to shine a light on local dining experiences.
If you’ve got your own favorite spots that you think Keith should check out while he’s in town, let him know! Fans are encouraged to share their dining recommendations by emailing austin@eater.com. After all, this is about celebrating the delicious food that makes Austin the culinary capital it is!
So, whether you’re planning to catch Keith Lee at SXSW or just eager to watch his food journey unfold, it’s safe to say that amazing eats await in Austin!
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