News Summary
Billionaire entrepreneur John Paul DeJoria is considering moving the headquarters of Paul Mitchell Systems from California to Texas. This comes on the heels of his acquisition of Waterloo Gin, a brand he believes has significant growth potential in the Lone Star State. With DeJoria already expressing enthusiasm for Texas’s business landscape, the relocation could impact jobs in both states while facilitating the national distribution of Waterloo Gin by 2025.
Austin, Texas – Billionaire entrepreneur John Paul DeJoria is contemplating a significant shift for his company, Paul Mitchell Systems, as discussions unfold about relocating its headquarters from California to Texas. This move follows DeJoria’s recent acquisition of Waterloo Gin, a brand he sees as an opportunity for expansion within the Lone Star State.
What Happened
John Paul DeJoria, known for co-founding the iconic Patrón Tequila and the well-established Paul Mitchell hair care brand, is evaluating the benefits Texas has to offer as a potential new home for his company’s headquarters. The discussions come shortly after he purchased Waterloo Gin from Treaty Oak Distilling, further solidifying his business footprint in Texas. Waterloo Gin holds the distinction of being the first gin brand distilled in Texas, having been developed in 2009.
Key Features of Waterloo Gin
Waterloo Gin includes two distinct varieties: the Waterloo No. 9 Gin and Waterloo Antique Gin. The former is a 94 proof gin infused with nine local botanicals, such as lavender, grapefruit, and pecan, while the Antique Gin is also 94 proof and aged for two years in American oak barrels. Despite the transition in ownership, the production processes and recipes for each gin will remain unchanged. However, an extensive refresh of the brand’s packaging and imagery is anticipated.
Who Is Affected
DeJoria’s potential headquarters relocation could significantly impact the workforce in California and Texas. Paul Mitchell Systems employs a substantial number of people, and any move could alter job landscapes in both states. Additionally, consumers and small business owners in Texas and Florida will experience increased access to Waterloo Gin, which is currently available in both states but is set to expand nationally by early 2025.
Justin Meigs, formerly of Empress Gin, will take the helm as CEO of Waterloo Gin. Under his guidance, the company is poised to enhance its distribution, reaching a broader market both in stores and online via waterloogin.com.
Official Response and Local Sentiment
While no formal statements have been issued regarding the potential move of Paul Mitchell Systems, local sentiment around DeJoria’s growing Texas presence is highly positive. Texas is renowned for its favorable business climate, and DeJoria has expressed appreciation for the state’s good family values, strong labor force, and ample global opportunities.
Impact on the Business Landscape
The acquisition of Waterloo Gin represents a strategic expansion for DeJoria’s operations. This not only opens avenues for national distribution but also aligns with the growing interest in locally sourced and crafted spirits. The brand aims to cater to a wider array of bartenders, retailers, and consumers across the country, enhancing its visibility and market presence.
What’s Next
Looking ahead, DeJoria plans to introduce Waterloo Gin to a broader customer base, strategically expanding its reach beyond Texas and Florida with national distribution set to commence in early 2025. As the brand evolves, the focus will remain on maintaining product quality while connecting with new markets. This transition period will be critical as both consumers and employees adjust to the potential changes that come with acquiring and relocating major business operations.
In conclusion, John Paul DeJoria’s intent to relocate the headquarters of Paul Mitchell Systems and his recent purchase of Waterloo Gin signify important developments in Texas’s business landscape. The ramifications of these decisions will unfold over time, impacting employees, consumers, and the growth of local industries.
Deeper Dive: News & Info About This Topic
HERE Resources
John Paul DeJoria Considers Relocating to Texas
Additional Resources
- KXAN: Austin Billionaire May Move HQ
- Wikipedia: John Paul DeJoria
- CultureMap Austin: Patrón Tequila Founder
- Google Search: Waterloo Gin
- Dallas News: Who is Whiskey Hollow Buyer
- Google Scholar: Paul Mitchell Systems
- PR Newswire: John Paul DeJoria Acquires Waterloo Gin
- Encyclopedia Britannica: Texas Business Landscape
- The National Herald: John Paul DeJoria on New Ventures
- Google News: John Paul DeJoria
