Austin’s Piñata Shops Struggle to Survive Amid Escalating Rents

Austin’s Piñata Shops Facing Closure Amid Rising Rent

AUSTIN, Texas — Piñatas have long been a joyous part of celebrations, especially in the vibrant Latino culture found throughout Austin. However, local businesses that sell these colorful party items are becoming increasingly scarce as the cost of rent in the city continues to rise.

Changing Neighborhoods

East Cesar Chavez used to boast a lively atmosphere filled with countless Latino businesses, reflecting the rich culture of the community. Unfortunately, as Austin has evolved, many of these cherished stores are fading away. Ana Cano, owner of the beloved piñata shop Mr. Brincolin, struggled with the soaring rents that pushed her to relocate her family business, which was originally based in East Austin. After 12 years of service in the area, Mr. Brincolin is now situated on West Rundberg Lane and North Lamar Boulevard.

Cano explained the difficult decision to move, saying, “Oh yes, because of the rent. They’re just too expensive. Not affordable for small businesses.” Her experience reflects a broader trend impacting local shops as housing prices and commercial rents continue to climb.

40 Years of Tradition Comes to an End

In a recent setback for the community, another longtime business, Piñata Party Palace, announced its closure after nearly 40 years of operation. Owner Jorge Salazar stated that he too, was priced out of his longtime location in East Austin, and is currently searching for a new place to continue his business.

Back in 2018, this store was highlighted for its participation in the community and its contributions to Austin’s festive spirit. Salazar noted, “It’s about sharing our Mexican tradition, you know. Having a party without a piñata is not as fun, and having a piñata just makes it more fun.” These remarks underline the integral role that piñatas play in celebrations and family gatherings.

Preserving Tradition

While it is disheartening to see these shops lose their historical locations, the owners remain committed to preserving their vibrant traditions, even if it means relocating. Cano expressed her strong desire to continue serving her loyal customers, some of whom have returned to purchase piñatas for their children. “We value our customers a lot. Some of them even have kids now, and we’re doing the piñatas for them and that’s very special for us, to see the customers come back and even bring their children,” she said.

Call to Support Local Businesses

Both Cano and Salazar emphasize the importance of supporting small, local businesses for them to thrive amidst these challenging economic circumstances. Their heartfelt message urges Austinites to shop local to help sustain the traditions that have brought joy to many families in the area.

With Fall just around the corner, these shops are preparing for the upcoming holidays. Both businesses are looking to create exciting themed piñatas for occasions like Halloween and Thanksgiving, including festive designs of pumpkins and turkeys.

As Austin continues to change, the hope is that the community rallies behind these local shops, ensuring that the tradition of piñatas continues to bring smiles and fun to celebrations in the city. As Cano puts it, “It’s not just about selling piñatas; it’s about keeping a tradition alive.”