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SXSW Conference Transitions into Post-Event Music Festivities

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A lively crowd enjoying a music performance at SXSW festival in Austin, Texas.

News Summary

The South by Southwest (SXSW) Conference concluded on March 13, 2025, but Austin continues to celebrate with a series of music events through March 15. Highlights include the Rolling Stone Future of Music festival featuring notable artists, as well as The Stage at SXSW benefiting the Waterloo Greenway Conservancy. Local businesses and musicians are positively impacted as attendees flock to the city’s venues for a variety of performances, emphasizing Austin’s rich music culture and community engagement.

Austin, Texas – The South by Southwest (SXSW) Conference wrapped up on March 13, 2025, but the momentum continues through March 15 with an array of music performances and activities designed to keep the spirit of the festival alive. Various events featuring a mix of established and emerging artists will be taking place across the city over this extended period.

What Happened

The SXSW Conference concluded on March 13, but it immediately transitioned into a vibrant series of music events. The highlight is the Rolling Stone Future of Music festival, held at ACL Live at the Moody Theater, featuring four days of performances. This festival showcases a range of artists, with the final performances scheduled for March 15, from 6 p.m. to midnight, including notable acts such as Rema, Anycia, Samara Cyn, and AJ McQueen.

In addition to the Rolling Stone festival, Billboard is launching an initiative called The Stage at SXSW, a three-day music festival aimed at benefiting the Waterloo Greenway Conservancy. Performers at this event include Grupo Frontera on March 14 and John Summit on March 15, both performing at 7 p.m.

Who Is Affected

The city of Austin, local businesses, and musicians are significantly impacted by the ongoing events. Thousands of attendees, including industry professionals, artists, and fans flock to the city to participate in these post-conference celebrations. Musicians, both local and traveling from afar, have opportunities to showcase their talent, while businesses in the hospitality and food sectors see an influx of customers. Notably, events like Fiji House at the Belmont and the Pickle Party at Hotel Vegas highlight diverse offerings for audiences.

Official Response

Local officials and organizers have actively promoted the continuation of SXSW festivities, encouraging attendees to explore various musical events across the city. The official SXSW website serves as a reliable source for attendees seeking up-to-date information on artist lineups and venue details. This initiative reflects the community’s commitment to showcase both regional talent and global stars during one of the year’s most anticipated festivals.

Impact

The extension of SXSW through music events creates a significant economic impact on the local economy. Hotels, restaurants, and entertainment venues are expected to benefit from the influx of visitors eager to experience Austin’s vibrant music scene. The diverse range of activities, from intimate performances featuring emerging artists to larger productions, ensures that there is something for everyone attending. Moreover, events like the free music event on March 14 at 305 E. Fifth St., featuring local musicians, foster community engagement and help promote Austin’s local music culture.

What’s Next

As SXSW comes to a close, attendees are encouraged to participate in the variety of scheduled events until March 15. Options include a morning dance party at Cabana Club with live music and interactive art, the Kendra Scott Flagship store’s celebration with DJ performances, and more. Each event contributes to the lively atmosphere that SXSW embodies. Visitors are advised to refer to the official SXSW website for any last-minute changes or updates regarding performances and venues.

With hundreds of music events still available, SXSW continues to be a monumental event in Austin, showcasing the city’s dynamic music culture and providing a platform for artists of all backgrounds.

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Additional Resources

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Author: HERE Austin

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