Attendees gathering at the Hook 'Em House activation during SXSW 2025.
The University of Texas at Austin showcased its vibrant spirit during SXSW 2025 with the Hook ‘Em House activation at Antone’s. The event, held from March 7-8, featured live music, engaging panels, and celebrated Women’s Day. Attendees enjoyed a mix of academia, culture, and entertainment amidst the SXSW festivities. A lively hub for networking and creativity, this year’s festival also announced the first-ever London edition and highlighted diverse brand activations. As the event wraps up, the university’s energy and commitment to connection continue to resonate throughout the city.
Hey there, folks! If you’re wandering around Austin this March, chances are you’ve stumbled upon the vibrant buzz of the SXSW festival. And if you’ve found yourself near Antone’s, you couldn’t miss the infectious spirit of the University of Texas at Austin as they celebrated school spirit like never before with their splashy Hook ‘Em House activation.
From March 7-8, the historic venue Antone’s was transformed into a sea of burnt orange, the official color of UT! This lively event was not just about school pride; it was a melting pot where academia, culture, and entertainment collided in the most spectacular way. What’s better than connecting amidst live music, expert panels, and interactive exhibits? Absolutely nothing!
One of the touches that made this year’s event particularly special was the International Women’s Day breakfast. Celebrating the significant contributions of women, attendees gathered for meaningful discussions led by university faculty and entrepreneurial minds. It was inspiring to witness such a focus on empowerment—something that resonates deeply within the community!
SXSW, running from March 7-15, is the ultimate hotspot, drawing in diverse industries like tech, film, music, education, healthcare, and creative arts. It’s a fantastic time for networking, learning, and just soaking in all the creativity swirling around the city. Festival-goers can explore a broad array of free events. Picture this: concerts, interactive installations, you name it! There’s something for everyone—truly.
But wait, there’s more! SXSW 2025 also marked the announcement of its first-ever London edition, set for June 2-7, 2025. This exciting expansion looks to pave the way for new connections and ideas on a global scale. Also, while we’re all excited about the festivities, the Austin Convention Center will be undergoing major renovations expected to wrap up by 2029. So, heads up!
For those already buzzing about next year’s SXSW, mark your calendars! Due to the anticipated closure of the convention center, SXSW 2026 will be a condensed affair running from March 12-18. A week of non-stop events just means everyone will have to bring their A-game to fit it all in!
Now, let’s talk about the pocketbook. Badge rates for SXSW 2025 varied widely, with music festival badges starting at a cool $995 all the way up to the premium platinum badges priced at $2,295. Not to worry, though! Attendees could snag wristbands for access to showcases and screenings, making it a little more budget-friendly and accessible for everyone.
This year, various brands joined the SXSW party to create unique experiences. Ever heard of Alaska and Hawaiian Airlines? They, along with Blumhouse, Hulu, and JBL, showcased brand activations that were incredibly immersive. A highlight included the JBL Campus event hosted at a beloved sports bar, a well-known hub for students at UT Austin. Fun times all around!
From FX’s thrilling “Alien: Earth” to Prime Video’s captivating “Escape With Prime,” activations provided festival-goers with unforgettable moments. Plus, as part of the celebration of International Women’s Day, Kendra Scott’s activation offered bespoke activities and vital discussions that ignited thought and inspired action.
The success of the Hook ‘Em House event was a collective effort, orchestrated by the university’s events and marketing/communications teams in collaboration with Mowax Visual, AvecMode, and Palladium Production Services. Together, they turned a simple venue into a vibrant hub of knowledge and festivity, leaving attendees with cherished memories to last a lifetime!
So, as the sun sets on SXSW 2025, the energy of the University of Texas at Austin echoes across the city—a testament to creativity, community, and collaboration. Can’t wait to see what next year holds!
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