Whataburger Celebrates 75th Anniversary with Art Exhibit

News Summary

Whataburger is celebrating its 75th anniversary with a unique art exhibit in Austin, Texas, during the SXSW festival. The Whataburger Museum of Art (WMOA) will showcase fan art and interactive experiences from March 8 to 9 at Wanderlust Wine Co. Visitors can enjoy limited edition food offerings, explore artistic displays inspired by Whataburger’s iconic design, and participate in the interactive ‘Day Dot Room’. This celebration promises to blend food and creativity in a memorable way for all attendees.

Whataburger’s 75th Anniversary Celebration Lights Up Austin with Unique Art Exhibit!

Austin is buzzing with excitement as Whataburger, the beloved fast-food chain known for its iconic orange and white aesthetic, gears up to celebrate its 75th anniversary. To mark this momentous occasion, the company is hosting a one-of-a-kind event at South by Southwest (SXSW) on March 8 and 9, and it promises to be a feast for the senses!

The Whataburger Museum of Art (WMOA)

The Whataburger Museum of Art (WMOA) will open its doors to the public and those with SXSW badges from 11 am to 6 pm, inviting fans of all ages to immerse themselves in a world of creative expression. The exhibit will be housed at Wanderlust Wine Co., located at 610 N. Interstate Hwy. 35 in the vibrant Red River Cultural District.

An Artistic Celebration

Get ready to see some truly unique pieces on display! The art showcased will include a still life featuring a semi-crumpled bag and an adorable portrait of people proudly wearing Whataburger merchandise along with their furry friends. As you wander through the exhibit, you’ll notice that many of the artworks are influenced by the distinctive architectural shapes that have become synonymous with Whataburger’s design.

Interactive Experiences Galore!

Whataburger is pulling out all the stops to ensure visitors have an unforgettable experience. During the bustling SXSW festival, attendees can sample the limited edition Monterey Melt from the Whataburger Food Truck, conveniently set up on the patio. What better way to enjoy art than by treating your taste buds at the same time?

The Day Dot Room

One of the most exciting features of the exhibit will be the “Day Dot Room”. This eye-catching space will be adorned with color-coded stickers known as “day dots,” which are frequently used in food service. Visitors will have the opportunity to apply these stickers to the pristine white interior of the room, making it an interactive canvas for everyone to participate in.

Exclusive Collectibles and Unique Displays

As if the art itself isn’t enough to entice visitors, some lucky attendees will also receive limited edition table tents that commemorate Whataburger’s milestone anniversary and SXSW 2025. The exhibit will also feature a variety of sculptures and engaging digital installations that are designed specifically for in-person viewing. This combination of traditional and modern art forms creates an exciting atmosphere that’s sure to spark inspiration!

Fueled by Fan Creativity

What’s even more special about this exhibit is that it showcases fan art, something that has grown organically since Whataburger created a dedicated Instagram account for this purpose. By encouraging artists to tag their work, the company has seen an outpouring of love and creativity that will now come to life in this first-ever in-person gallery display!

A Proud Celebration

Debbie Stroud, the president and CEO of Whataburger, has expressed her pride in the incredible talent of fans. Celebrating 75 years of delectable burgers and fries, Whataburger is not only recognizing its place in the hearts of Texans but also the creativity that stems from its loyal fan base.

Make sure to mark your calendars, gather your friends and family, and head over to this festive celebration at SXSW. The Whataburger Museum of Art promises to deliver a delightful mix of art, food, and fun that you’ll be talking about long after the last burger has been served. Join in on the festivities and be part of a truly special moment in Whataburger’s history!

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Additional Resources

• CultureMap Austin
• Wikipedia: Whataburger
• KXAN News
• Google Search: Whataburger CEO retirement
• Austin Monthly
• Google Scholar: SXSW Food Pop-Ups
• Eater Austin
• Encyclopedia Britannica: Best Burgers in Austin
• NBA.com Spurs
• Google News: Spurs Week Austin